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Saturday, January 12, 2008

 

Fitness Franchises - The Top 5 Fitness Franchises

The following five fitness franchises are described as the Top 5 Fitness Franchises today:

Equinox Fitness
Equinox Century City is an advanced fitness club and spa. It is innovative in its design and its approach to fitness. It is not just an experience, it promises results.

Bally Total Fitness
Bally Total Fitness is completely committed to building its brand and position as a leading provider in fitness. Bally has been helping its club members reach their goals by providing top quality service and fitness concepts. The facility runs in a friendly, safe, fun, and welcoming environment. Bally operates its business to ensure it has long-term results and success. The end result is a great result for its members and shareholders.

LA Fitness
LA Fitness is quickly taking over the market for gyms in urban environments. Their massive gyms providing multiple services is the reason why. They offer basketball, weights, aerobics, classes, swimming pools, steam rooms, showers, lockers, and more. The gym depends on high number of members to cover the costs of its mega gyms. The customer service and trainers are helpful, which results in a friendly environment.

Gold's Gym
Gold's Gym has been in the gym market since gyms were created! In 1965, Gold's Gym started in Venice, California. In just a couple of years Gold's Gym became known as "The Mecca in Bodybuilding." From just one gym in Venica, CA Gold's Gym has been franchised to 600 facilities in 43 states and 25 countries. The company is under constant expansion and seems like it is going to be on top of the fitness market for years to come.

Curve's
Curves is a franchise that is helping women get in shape in a small and helpful environment. Their scaled down gyms is just what women are looking for these days. They set goals and have very helpful staff to help get their members in shape and reach their fitness goals. This franchise has been rapidly expanding over the last couple of years and is showing no signs of slowing down in the near future.

Roger Morad is the expert columnist and article writer for ModernFranchises.com - He is an industry expert that reports daily on franchising and business opportunity news. Roger's background includes being a successful franchise owner and consultant for over 20 years.

www.modernfranchises.com is a leader in showing the latest Franchise Opportunities via its directory site. Research Fitness Franchises

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Should You Franchise Your Business?

You've got a thriving business and customers are lined up around the block. Your friends say that you should strike while the iron is hot and start franchising. Even your spouse is whispering in your ear, "you could be the next Ray Kroc." Looking at the industry, it seems just about any kind of business can be franchised, so why not? It may well be that your business is ripe for expansion, but it may or may not meet the criteria for a successful franchise. Here are some basic guidelines to determine if your business is a good candidate for franchising:

Is your concept proven? People buy franchises so they don't have to go through the trial-and-error themselves. Your track record should include strong and steady sales growth, experienced management, good press, and growing brand awareness.

Is your concept unique? Your business needs to be clearly different from other players in your industry. Take a look at your competitive advantage. Is it sustainable? Can your concept be duplicated? Your system(s) must be teachable with a short learning curve - three months or less is optimal. Operating procedures need to be documented along with a checklist for quality control and training procedures.

Will your franchisees see a good return on their investment? Your franchise units should be able to generate a 15 to 20 percent return on investment after deducting the royalty. Do you have the time to start franchising? Make no mistake, this is not the easy road to expansion. You'll work longer and harder than you ever have before and it will be at least 2-3 years before it eases up at all.

Do you have the money to franchise? A big reason why businesses franchise is because it's more economically feasible than starting a chain. But that doesn't mean it's cheap. Capital resources for a new franchise typically run into hundreds of thousands of dollars.

Mary E. Tomzack is the President and Founder of FranchiseHelp, Inc. She is a noted franchise expert and the author of Tips & Traps When Buying a Franchise (First publication,1994,McGraw-Hill; new and completely updated, revised edition, 1999, Source Book Publications). Ms. Tomzack is often interviewed for franchise articles in publications such as The New York Times, "Franchise World" and "Entrepreneur Magazine."

You can reach her at (914) 347-6735/(800) 401-1446 or at company@franchisehelp.com.

Website: http://www.franchisehelp.com

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